Mariah Haberman is the host and director of brand development for the state’s leading media brand, Discover Wisconsin. She travels the state to bring Wisconsin’s best foods, festivals, sights and activities to the living rooms of more than 600,000 loyal viewers across the Midwest each and every weekend. Mariah received her bachelors degree in journalism from the University of Wisconsin-Oshkosh in 2010. She was selected to InBusiness Magazine’s list of 40 Under 40 and earned a 2017 Emmy Award nomination for her work in interactivity. 

Hometown: Evansville, Wisconsin (Population: 5,124!)

Childhood Ambitions: To become an astronaut, dolphin trainer, pediatrician, TV anchor or Posh Spice. (I’m confident I’d still dominate at a Spice Girls-themed Jeopardy category.)

Life on the Farm: I was raised in a family of seven in a small farmhouse in Rock County. Some of my favorite kid memories include showing sheep at the county fair, buzzing around our farm on our go-kart with my little brother and heading to Lake Michigan for weekend fishing trips with my dad.

Farm Kid to Pageant Girl: While a journalism student at UW-Oshkosh, I decided to compete for the title of Miss Oshkosh 2010. (Note: I vowed at the time that this would be the only pageant I’d ever attempt.) As the emcee announced my name as 1st Runner-Up, another pageant girl was born: This is the moment that spurred a three-year journey to win a local title to advance to Miss Wisconsin.

Pageant Girl to TV Host: My involvement in the Miss America Organization revived my childhood dream to pursue a career in television. And so I did. Today I am one of the hosts of the nation’s longest-running tourism TV show. As the show’s director of brand development, I also produce, serve on the new business team and lead the charge on all marketing efforts.

When the Cameras Aren’t Rollin’: I have an affinity for attempting new projects (from furniture redecorating to learning français!). I’m obsessed with all things Beyonce. I’m constantly on a quest for the next 101 class to sign up for (jack-of-all-trades, master of none…). I have five amazing younger siblings (Hi Danny, Colton, Kylie, Blake and Aly!)  I’m a competitive gamer (think Catchphrase, Scrabble and Charades). I love boating and bonfires and festivals in the summer and snowmobiling, snow fights and skiing tumbling down the slopes in the winter.


2 thoughts on “Bio

  1. I watch the program “Discover Wisconsin”, as it reminds me of the beauty bestowed in the state. Having lived there in WIsconsin, I miss the are immensely. You are fabulous as the host of the program, and as a compliment, You are very articulate and beautiful!


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