I live for a great speech. I think that to write and give a speech confidently is a powerful talent to behold. It’s a big deal to me. I was probably one of the first people to follow Obama’s original speechwriter on Twitter. (Hi @ #iswearimnotastalker). And my penchant for watching commencement speeches on YouTube has turned into a full-blown side hobby. (All-time favorite? Eh, it’s a toss up between Conan O’Brien at Harvard and Jim Carrey at Maharishi University of Management.)
So yeah…to summarize: One could conclude I have a bit of an appetite for communication, specifically public speaking. I suppose it’s something of an obsession. 🙂
And truth is, I’m not the only one obsessing. According to The Book of Lists, “speaking before a group” is the #1 human fear. For point of reference: Death is #7 on this list! Jay Leno put it best: I guess we’d rather be in the casket than delivering the eulogy.
I’ve been pretty fortunate to hone my public speaking skills by way of my profession. Thus, I thought it might be helpful to share a few tips and tricks I’ve learned along the way. Here are 10 ways to channel that executive presence while all eyes are on you:
- Practice. Practice. Practice.
The most boring and obvious tip on this list is also, undoubtedly, the most essential. I’d credit about 95% of the growth I’ve made as a public speaker to practice. Rehearse in front of your significant other or kids, in small groups at work, at your local non-profit…just put yourself out there. And be warned: To practice does not mean to memorize. When I’m getting ready to speak – whether it’s a premiere party for Discover Wisconsin or a speech at a wedding – it’s not uncommon for me to just make an iPhone note of three to five points I want to make or stories I want to tell. If I’m more anxious than usual for whatever reason, I’ll practice out loud several times in my car. (I’m sure those who pass me on the beltline are all sorts of confused when they spot an animated orator in the right lane! 😂)
- Watch Yourself Speak
One of the “luxuries” of working on-camera is I have easy access to playback footage of my own work as a communicator. This has been incredibly helpful. But I was doing this long before I had a job in TV. In college and throughout my pageant days, I’d film my speeches and interviews and solicit feedback from my peers and professors. A major mistake people make is spending 80% of their time writing their material and only 20% of their time rehearsing it. You need to flip those numbers. Surprise! It’s less about what you’re saying and more about how you’re saying it. We’re getting a bit into paralinguistics here but people really have a tendency to mirror your emotions as a presenter. If you are communicating in an animated, exciting, cheery way, chances are, you’re going to notice some smiles on people’s faces. If you’re going for a more solemn, dramatic mood, expect some pensive crowd reactions.
- Study Others
Whether it’s a bridesmaid speech or the White House Correspondents’ Dinner, I’ve learned as much from others as I have my own speeches. There are always little nuggets to glean. For example, by watching a speaker I admired, I learned to be okay with a little silence – to embrace it actually. When I was in front of a group and unable to come up with a way to wrap up a point I was trying to make, I’d feel my face get real hot and search for words – any words – to fill the silence. But a little break in your flow is just fine. Take President Obama, for example. An incredible orator, inarguably, but one thing that has struck me about his speeches and interviews is the fact that silent pauses are trademark Obama. You can tell he is searching around for the perfect word, the perfect way to wrap up what it is he’s trying to communicate and it sticks with you because it comes across as authentic and not rehearsed (even if those dramatic pauses are indeed rehearsed).
- Tap Into Self-Awareness
While studying others is helpful, knowing yourself is essential. Capitalize on your strengths – are you an amazing storyteller? Do you have a sense of humor? Are you able to simplify complex concepts? Or do you have a flair for drama?
- Consider the Audience, but Don’t Overthink It
Knowing your audience is paramount. It can be daunting to try and guess what it is they’d like to get out of your talk. If that’s the case, don’t hesitate to ask the host/moderator/event planner: “Is there anything in particular your group wants me to address or share?” That said, don’t overthink the audience factor. I find a lot of people focus a little too much on the audience and not on their own material. Don’t worry so much about them – they are not there to watch you fail.
- Ruminate Over Your Transitions
Ah, the transitional trap…Picture this: The Best Man is at the head table – mic in hand. He’s really getting into a funny story about the groom and he’s telling it pretty well! But now we’re nearing the end of the story, and you can tell he’s unsure how to transition to the next point. He didn’t think that part through and this is where you usually get an awkward “So…yeah. I thought I’d share that…with all of you…” Gah, facepalm, we were off to such a great start! One of the biggest differences between a great speech and a mediocre one comes down to the orator’s ability to smoothly transition from point to point. In other words, he or she has built a roadmap for the entire speech and didn’t just work on the individual topics/stories.
- Get Your Audience Involved
If it makes sense, consider asking questions in the middle of your talk. This shift in your presentation pace may re-energize the audience and also give you a chance to recalibrate. Plus, fun fact: people learn best in 20-minute chunks…which is a major reason why TED Talks are as popular as they are.
- Do not personalize the audience reactions.
This lesson was a BIG one for me. I’ve always considered myself pretty attuned to how people are interpreting my messages. So during my first talk with an Alcohol and Other Drugs class at UW-Whitewater about a highly personal topic (alcoholism in the family), I was a little discouraged when the 75 students I spoke to seemed rather apathetic and incurious throughout my talk. As I would speak and make eye contact with each student, their expressionless faces had me thinking: “I’m not getting through to them. They’re not interested in what I have to say.” This is probably the worst feeling to have as a presenter. With every passing word, my confidence further dwindled while my anxiety gained momentum.Two weeks later, I received 75 feedback forms in my mailbox from the professor of that class. I dreaded looking through them, so sure these college students would rip me apart. But I was numb with emotion after reading every last one of those feedback forms; they told me what I had to say really moved them. Some of them shared their own personal stories with me that were over a page long. I was shocked. They weren’t at all disinterested…they were simply concentrating hard on what it was I was saying.
Side note: This is also why, as an audience member, I always try to make a point to give presenters non-verbal cues while they are on stage. Whether it’s in the form of a head nod or even a smile, I think it’s important to let presenters know: “I hear you. And I like what you have to say.”
- Just Breathe
Man, adrenaline is one hell of a hormone. When your mind and body are under stress, your fight-or-flight response kicks in. When I’m nervous, I pace back and forth. I tend to make everyone else around me nervous but I need to move around, it helps calm me down. Take deep breaths and reassure yourself that all the preparation you’ve done up to this point means you’ve got this.
- Know That It’s Okay to be Nervous
Actually, nervous energy is a good thing. It means you care about this thing you’re about to do. Even though it’s my job to speak in front of people and on camera, I still get nerves – sometimes it’s just an adrenaline rush before I walk on stage and sometimes it’s full blown chest-tightening, hand-wringing nerves. I’m not convinced it’s anything you’re ever completely “cured” of. In fact, of all the speeches I’ve given, there is a handful of which I felt a bit disappointed with my performance and of those, there was one common thread: I didn’t feel nervous beforehand.
Most importantly, don’t just decide that this is something you’re bad at. I don’t know a single soul who was born a brilliant public speaker. It’s a learned skill and like any learned skill, practice makes perfect. So get out there!